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Last updated: 18 September 2026
Welcome to Ayae.
This website and online store are operated by AYAE LIMITED, a company incorporated in Hong Kong with limited liability, trading as Ayae.
Throughout these Terms of Service, the terms “Ayae”, “we”, “us” and “our” refer to AYAE LIMITED.
We operate this website and store, including all related information, content, features, tools, products and services, to provide our customers with a curated online shopping experience, collectively referred to as the “Services”.
Our store is powered by Shopify, which enables us to provide the Services to you.
These Terms of Service, together with any policies referenced in them, describe your rights and responsibilities when you access or use our Services or purchase our products.
Please read these Terms carefully. They contain important information about your legal rights, purchases, payments, delivery, liability and use of the website.
By visiting, interacting with or using our Services, you agree to be bound by these Terms of Service, our Privacy Policy, our Returns and Refunds Policy and our Shipping Policy.
If you do not agree to these Terms or our applicable policies, you should not access or use the Services.
To create an account or place an order through our store, you must be at least 18 years old or have the permission and supervision of a parent or legal guardian.
When using the Services, you may be asked to provide information including your name, email address, telephone number, billing information, payment information and delivery address.
You confirm that all information you provide is accurate, current and complete and that you have the right to provide and use that information.
You are responsible for maintaining the confidentiality and security of your account credentials and for all activity carried out through your account.
You must notify us promptly at ayae.superfood@gmail.com if you believe your account has been accessed or used without authorisation.
You may not sell, transfer, assign or license your customer account to another person.
We make reasonable efforts to ensure that product descriptions, photographs, ingredients, quantities, packaging and other information displayed on our store are accurate.
However, colours and appearance may vary slightly depending on your screen, device settings, lighting, production batch or packaging updates. Such minor variations do not affect the essential characteristics, composition or quality of the product.
Product descriptions and packaging may be updated where reasonably necessary. Changes will not affect an order that we have already accepted unless the change is required by law or does not materially alter the product ordered.
All products are subject to availability. We may discontinue a product or limit the quantities available for purchase.
We reserve the right to limit sales to certain individuals, geographic regions or jurisdictions where reasonably necessary for legal, regulatory, logistical or commercial reasons.
Ayae products are food products intended to complement a balanced lifestyle. They are not medicines and are not intended to diagnose, treat, cure or prevent any disease.
Information published through our website, product pages, packaging, blog, social media or other communications is provided for general informational and educational purposes only. It does not constitute medical advice and should not replace advice from a qualified healthcare professional.
Always read the complete ingredient list, preparation instructions, serving information and warnings before consuming a product.
Do not consume a product if you are allergic or sensitive to any of its ingredients.
Products containing Ashwagandha are not recommended during pregnancy or breastfeeding. If you take medication, have a medical condition or are under medical supervision, consult a qualified healthcare professional before use.
Keep our products out of reach of children.
Individual experiences may vary. Customer reviews and testimonials describe personal experiences and do not guarantee that another customer will experience the same results.
When you place an order, you are making an offer to purchase the products in your cart.
An automated order confirmation confirms that we have received your order. It does not necessarily mean that your order has been accepted.
A binding contract of sale is formed when we send you a dispatch confirmation or otherwise confirm that your order has been accepted.
We must receive and process your payment before accepting and dispatching your order.
Please review your order carefully before submitting it. If you wish to change or cancel an order, contact us immediately at ayae.superfood@gmail.com. We cannot guarantee that a change or cancellation will be possible after an order has entered processing or has been dispatched.
We may decline or cancel an order for legitimate reasons, including:
The product is unavailable
Payment cannot be authorised
The delivery address is outside our service area
We reasonably suspect fraud or unauthorised activity
Purchase quantities appear inconsistent with personal use
There is an obvious pricing or product information error
We are unable to fulfil the order for legal or logistical reasons
If we cancel an order after payment has been collected, we will issue a refund to the original payment method.
We will attempt to notify you using the email address, telephone number or billing information provided when the order was placed.
Purchases are subject to our Returns and Refunds Policy.
Unless otherwise agreed in writing, products purchased through our online store are intended for personal or household use and not for unauthorised commercial resale or export.
Unless otherwise stated, prices are displayed and charged in Hong Kong dollars (HKD).
The price charged will be the price displayed when you place your order and will be confirmed in your order confirmation.
The total amount payable, including any applicable delivery charges, discounts or other fees, will be displayed before you confirm payment.
Prices, discounts and promotions may change without prior notice. Changes will not affect an order that has already been accepted.
Promotions may be subject to separate terms, validity periods, product exclusions or purchase requirements. If specific promotional terms conflict with these Terms, the specific promotional terms will apply to that promotion.
Unless otherwise stated:
Only one promotional code may be used per order
Promotional codes cannot be exchanged for cash
Discounts cannot be applied retrospectively
Promotions cannot be combined
Offers are available while stocks last
You agree to provide accurate and complete purchase, payment and account information and to update that information where necessary.
You confirm that:
You are authorised to use the selected payment method
The payment information provided is accurate
The payment provider may charge the amount displayed at checkout
You will pay all charges properly incurred through your order
Your bank or payment provider may apply its own processing times, security checks, foreign exchange rates or charges. These are outside our control.
We currently deliver within the Hong Kong Special Administrative Region.
Delivery areas, estimated timeframes and any applicable charges are described in our Shipping Policy and displayed at checkout where applicable.
All delivery dates and timeframes are estimates. We do not guarantee delivery on a specific date unless we have expressly agreed to do so in writing.
We are not responsible for delays caused by severe weather, public holidays, delivery providers, access restrictions, incorrect customer information or events outside our reasonable control.
Responsibility for the products passes to you when the order is delivered to the address provided at checkout or to a person authorised to receive it on your behalf.
Ownership of the products passes to you once we have received full payment.
You are responsible for providing a complete and accurate recipient name, telephone number and delivery address.
If an order cannot be delivered because the information provided was incorrect or incomplete, reasonable redelivery costs may apply.
This does not affect your rights where the delivery problem was caused by us or our appointed delivery provider.
Returns, cancellations, replacements and refunds are governed by our Returns and Refunds Policy.
Because our products are consumable food products, opened, used or unsealed products cannot be returned for a change of mind.
If a product arrives damaged, defective, leaking, missing or incorrect, contact us by email as soon as possible at ayae.superfood@gmail.com.
Nothing in these Terms or our Returns and Refunds Policy limits any mandatory rights or remedies available under applicable Hong Kong consumer law.
The Services and their content, including the Ayae name, logo, product names, packaging, text, recipes, photographs, graphics, videos, audio, product presentation, website design and other materials, are owned by or licensed to AYAE LIMITED.
They are protected by applicable Hong Kong and international intellectual property laws.
These Terms allow you to access and use the Services for personal and non-commercial purposes only.
Without our prior written permission, you must not:
Reproduce or republish our content
Modify or create derivative works from our content
Distribute, sell or commercially exploit our content
Use our brand name, logo or product images
Download or store substantial parts of the website
Use our content to create or promote another product or business
Nothing in these Terms grants you ownership of or a licence to use any intellectual property belonging to Ayae, Shopify or another third party, except for the limited personal use expressly permitted above.
All rights not expressly granted are reserved.
We may provide access to tools, features or services operated by third parties.
We do not necessarily monitor or control these third-party tools. Their use may be subject to separate terms and privacy policies provided by the relevant third party.
You should review and understand those terms before using an optional third-party tool.
We may introduce new website features, tools or resources in the future. These will form part of the Services and will be subject to these Terms unless separate terms are provided.
The Services may contain links to websites, content or functionality provided by third parties.
We are not responsible for independently operated third-party websites or for examining the accuracy, security or content of every third-party service.
If you access a third-party website, you do so subject to that third party’s terms and privacy practices.
Questions or complaints concerning a third-party product or service should be directed to the relevant third party.
Nothing in this section excludes responsibility that cannot lawfully be excluded.
Ayae is powered by Shopify, which enables us to provide the Services to you.
However, purchases made through our store are made directly between you and AYAE LIMITED, trading as Ayae.
Shopify is not the seller of our products and is not responsible for managing or fulfilling orders, providing our products or handling customer service relating to your purchase.
To the extent permitted by applicable law, Shopify and its affiliates are not responsible for injury, damage or loss arising directly from products purchased from Ayae.
Personal information collected through the Services is handled in accordance with our Privacy Policy.
Certain information may also be processed by Shopify in accordance with Shopify’s Privacy Policy.
Because our store is hosted by Shopify, information submitted through the Services may be transmitted to and processed by Shopify and other service providers, some of which may be located outside Hong Kong.
Please review our Privacy Policy for further information about how personal information is collected, used, retained and shared.
If you submit a review, photograph, suggestion, comment, idea or other content, collectively referred to as “Feedback”, you confirm that:
The Feedback reflects your genuine experience or opinion
The Feedback is accurate to the best of your knowledge
You own or have the necessary rights to submit it
You have disclosed any payment, gift or incentive connected with it
It does not infringe another person’s rights
It is not unlawful, defamatory, abusive, obscene or misleading
It does not contain malicious software or harmful code
You grant us a non-exclusive, worldwide, royalty-free licence to use, reproduce, publish, display, adapt and distribute your Feedback for operating, improving and promoting Ayae.
We are not required to compensate you for Feedback unless otherwise agreed in writing.
We may moderate or remove Feedback that breaches these Terms or applicable law. We will not edit a review in a way that misrepresents the customer’s genuine opinion.
You must not use a false identity, impersonate another person or misrepresent the origin of any Feedback.
Occasionally, information available through the Services may contain typographical errors, inaccuracies or omissions relating to product descriptions, prices, promotions, delivery charges, delivery times or availability.
We may correct errors and update information where reasonably necessary.
If an obvious error affects an order that you have already placed, we may contact you to confirm whether you wish to proceed using the corrected information.
Where an affected order cannot reasonably be fulfilled, we may cancel it and issue a full refund.
You may access and use the Services only for lawful purposes.
You must not use the Services:
For unlawful, fraudulent or malicious purposes
To violate any applicable law or regulation
To infringe our intellectual property or the rights of another person
To harass, abuse, threaten, defame or harm another person
To transmit false, deceptive or misleading information
To impersonate another person or organisation
To send spam, unsolicited advertising or malicious communications
To upload viruses, malware or other harmful code
To collect personal information about others without authorisation
To interfere with the operation or security of the Services
To bypass security, access or authentication measures
To scrape, copy, extract, sell or exploit substantial parts of the Services
To place fraudulent orders or misuse promotions
To publish false or manipulated customer reviews
We may restrict or suspend access to the Services where we reasonably believe that these Terms, applicable law or the rights of another person have been violated.
We may suspend or terminate your account or access to the Services where reasonably necessary because of:
A material breach of these Terms
Fraudulent or unlawful activity
Misuse of the website or promotions
Conduct that threatens the security or operation of the Services
A legal or regulatory requirement
Termination does not affect rights or obligations that arose before the termination date, including outstanding payment obligations.
Provisions that by their nature should continue after termination will remain in effect, including those relating to intellectual property, liability, privacy, governing law and disputes.
We aim to keep the Services accurate, secure and available, but we do not guarantee that access will always be uninterrupted, immediate or error-free.
General information provided through the Services is not a substitute for professional medical, nutritional or other specialist advice.
Nothing in these Terms excludes warranties, conditions, rights or remedies that cannot lawfully be excluded under applicable consumer law.
Products purchased from us remain subject to applicable statutory requirements relating to description, quality, fitness for purpose and safety.
Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or liability arising under mandatory consumer protection law.
To the extent permitted by law, we are not responsible for indirect or consequential losses that were not reasonably foreseeable when the relevant contract was formed.
We are not responsible for loss or damage caused by:
Incorrect information provided by the customer
Failure to follow product instructions or warnings
Consumption despite a known allergy or sensitivity
Improper storage, handling or use after delivery
Unauthorised alteration or resale of a product
Events outside our reasonable control
For consumer purchases, our responsibility will not be limited below the remedies or compensation available under applicable law.
You agree to be responsible for reasonable loss or damage suffered by us or a third party as a direct result of your unlawful use of the Services, deliberate breach of these Terms or infringement of another person’s rights.
This section does not require a consumer to compensate us for losses caused by us, our negligence or circumstances outside the consumer’s reasonable control.
We will not be responsible for delay or failure caused by events outside our reasonable control, including severe weather, natural disasters, transport disruption, labour disputes, governmental action, public health emergencies, telecommunications failures or supply chain interruptions.
We will take reasonable steps to minimise the impact.
If fulfilling an accepted order becomes impossible, we may cancel the affected order and issue a refund to the original payment method.
If any provision of these Terms is found to be unlawful, void or unenforceable, that provision will be enforced to the maximum extent permitted by law or removed to the minimum extent necessary.
The remaining provisions will continue in effect.
If we do not immediately exercise or enforce a right under these Terms, this does not mean that we waive that right.
These Terms and the policies referenced in them form the agreement between you and us concerning your use of the Services and purchases through our store.
They replace previous versions relating to the same subject, without affecting rights or obligations arising from an order accepted under an earlier version.
You may not transfer your rights or obligations under these Terms without our prior written consent.
We may transfer our rights and obligations as part of a genuine business transfer, restructuring or sale, provided that doing so does not reduce your rights under an existing consumer contract.
These Terms and any separate agreement through which we provide products or Services are governed by the laws of the Hong Kong Special Administrative Region.
The courts of Hong Kong will have jurisdiction over disputes, subject to any mandatory rights that may apply to you as a consumer.
Before starting formal proceedings, please contact us at ayae.superfood@gmail.com so that we can try to resolve the matter directly.
You can review the current version of these Terms at any time on this page.
We may update these Terms to reflect changes to our Services, business practices or legal obligations.
Where required by law, we will provide notice of material changes.
The version applicable to a purchase is the version published when the order is placed. Changes will not apply retrospectively to an order already accepted unless required by law.
The headings used in these Terms are included for convenience only and do not limit or otherwise affect their interpretation.
Questions about these Terms of Service should be sent by email to:
The store is operated by:
AYAE LIMITED
Trading as Ayae
A company incorporated in Hong Kong with limited liability
Email: ayae.superfood@gmail.com
